The year 2020 was a lot of things for a lot of people. For us at Kyt, it was a year of suspense, surprise and success. We started out as a startup in the travel space before COVID-19 made its presence felt across the globe and we had to pivot towards solving a more pertinent problem: the lack of extracurricular options for kids during the pandemic.
That’s how Kyt came to be the online-first, global academy for extracurricular learning. Primarily online courses for children between the age of 5 and 15.
To our team’s credit, in about three months of official launch on 28th September, we’ve made steady progress on several fronts.
Let us walk you through some of them –
Well, we started at the very beginning by offering 5 different academy courses (Yoga with Sabrina Merchant; Hip Hop Dance with Ruel Varindani; Western Vocals with Kamakshi & Vishala, Indian Classical Vocals with Kamakshi & Vishala; and English Reading with Narda Pitkethly) which generally entailed 12-week courses.
And while we are at it, we also conducted wide ranges of Weekend Workshops — 92 workshops so far, to be precise — such as Baking, Doodling, Sketching, Animation, Origami, etc.
In short, we kept over 1500 kids engaged and enriched throughout, belonging to different geographies (India, USA, UK, UAE, Singapore, Canada, Philippines, Australia, Pakistan, Ireland, Germany, Russia, and Bangladesh). The response has been encouraging, to say the least.
The love we’ve received from kids (as well as our parents) is a testament to our collective effort in bringing the best of extracurricular learning to children, wherever they are.
As a validation for our firm belief in pedagogy, we saw our following rise (read: organically) on our social media platforms as well. We are quite active on Instagram, Twitter, Facebook, LinkedIn and YouTube. If you aren’t following us there yet, what are you waiting for?
We have a distinct and interesting approach to content on our social media to ensure we don’t miss out on any aspect related to extracurriculars. We also celebrated special days in special ways – be it Halloween or Christmas or World TV Day, etc. The idea is to spread the joy of learning to kids via their parents.
Speaking of children, we are amazed week in and week out by how much enthusiasm and talent there is among the younger lot. All they need from our end is the gentle nudge in the right direction. Something our curriculum team as well as the teaching staff takes very seriously.
Accordingly, we at Kyt are also a strong believer in practice: we focus a lot on revision and assignment videos for kids to hone their skills, and the feedback loop we have in place reinforces our belief system.
Lastly, in our journey, we are witnessing our confidence grow along with our team strength. 2020 has been eventful (read: very busy) for us and we are sure 2021 will only be more exciting. We are already thrilled about launching our much-awaited Chess course in the first week of January. There is so much more to come in the near future.
Keep an eye out for this space, because we are just getting started!